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Norwegian national dance company

Journal

A new visual language for Carte Blanche

Carte Blanche – Norwegian National Dance Company has a new visual identity, developed together with TRY Design.

Dance breaks patterns, changes direction and makes us see things in new ways. This is also the starting point for our new visual identity.

The letters move forwards and backwards, break out of patterns and create an expression of their own. Together with imagery, colour and motion, they give Carte Blanche a visual language that can change with each of our performances.

The new identity will live across posters, programmes, digital platforms, signage and all the other places where we meet our audiences. Here are a few glimpses of the new identity in use.

Visuell identitet: TRY Design